#safepapaya
Reel Branding tv channel | Durex
Personal project about the rebranding of Durex and the creation of its personal TV channel.
The main concept of this project can be summarized in two words: awareness and amusement.
The aim was to share a concept of responsible consumption. The tone and style of the communication transmit the values of the brand: dynamism, nearness and creativity. I used an elegant, playful, subtler tone and metaphors to sensitize people about STD.
Don't be stupid. Protect your passionfruit.
Reel | TV channel
Fresh sex. Safe sex.
#safebanana
